Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR using Databox, follow these steps:
This dashboard uses Google Ads and Google Analytics 4 to show the direct impact of paid ads on website traffic.
The Facebook Ads & Google AdWords template allows you to monitor both your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.
Use this Google Ads report to share and present insights into campaign performance, keyword performance, CPC, conversation rates, and more.
Impressions is a metric in Google Adwords that refers to the number of times your ad has been displayed to potential customers on the Google search results page or on websites and apps that are part of the Google Display Network.
The Conversions metric measures the number of desired actions taken by users on your website after clicking on your ad, such as completing a purchase or filling out a form.
This metric shows the total number of conversions, including all conversion types, attributed to a specific keyword within a campaign, organized by keyword ID.
View-Through Conversions measure the number of potential customers who have seen your display ad but didn't immediately click on it, yet later converted on your website.
Cost by Campaign metric shows the amount of money spent on a specific campaign in your Google Ads account. This metric helps you understand how much you are spending on each campaign and adjust your budget accordingly for optimum results.
Cost/Conversion by Campaign is a metric that compares the total cost of a specific AdWords campaign with the number of conversions generated by that campaign. It helps to determine the efficiency and profitability of each campaign and guides decisions on budget allocation and optimization.
Cost / Conversion by Campaign Group is a metric that calculates how much money is spent to acquire a single conversion across all campaigns within a specific group. It helps measure the efficiency of ad spend in generating desired actions.
The Impressions (Top %) by Campaign metric shows the percentage of ad impressions your campaigns received in the top positions of Google search results. This metric helps to measure the quality of ad placements and the competitiveness of keywords.