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WooCommerce Paid Ads Performance (Google Ads + Facebook Ads)
Google Ads
Conversion Value by Campaign
The Conversion Value by Campaign metric measures the total value generated from conversions in each of your AdWords campaigns. It provides insight into which campaigns are driving the most revenue and helps optimize ad spend for maximum ROI.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Conversion Value by Campaign"?
The Conversion Value by Campaign metric is a measure of the total value generated by a specific Adwords campaign in terms of conversions. This metric calculates the total revenue that is attributed to each campaign based on the number of conversions that were generated. By tracking this metric, you can identify which campaigns are driving the most revenue and adjust your ad spend accordingly to maximize your ROI. This is important to ensure that you are allocating your resources effectively and efficiently to achieve your business goals.
Example: Campaign A has a conversion value of $5000, while Campaign B has a conversion value of $3000. Based on this metric, Campaign A is generating more revenue than Campaign B.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Conversion Value by Campaign in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Conversion Value by Campaign using Databox, follow these steps:
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1Connect Google Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Conversion Value by Campaign on the Performance screen
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6Get Conversion Value by Campaign performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Conversion Value by Campaign
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Google Ads Conversion Value by Campaign included in Dashboard Templates 1
General
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DescriptionThe Conversion Value by Campaign metric measures the total value generated from conversions in each of your AdWords campaigns. It provides insight into which campaigns are driving the most revenue and helps optimize ad spend for maximum ROI.
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CategoryAdvertising
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SubcategoryConversions
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Date Added2016-06-03
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesHourly, daily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from first day of this month 3 years ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default Format0.00
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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Conversions by Campaign and Ad Group
This metric shows the number of conversions generated by each ad group within a campaign, allowing you to measure the effectiveness of your ad groups in driving desired actions on your website.
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Cost by Keyword ID, Campaign and Keyword
This metric shows the total cost associated with a specific keyword ID within a specific campaign for a specific keyword. It helps track the efficiency and effectiveness of different keywords and campaigns in terms of cost.
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CTR by Campaign
CTR by Campaign metric measures the click-through rate for each Google Ads campaign. It is calculated by dividing the number of clicks by the number of impressions for each campaign. This metric shows how well each campaign is performing and helps identify areas for improvement.
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Conversion Rate
Conversion Rate is the percentage of users who take a desired action on your website or landing page after clicking on your ad. It is used to measure the effectiveness of your Adwords campaigns.
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Conversion Rate by Keyword ID, Campaign and Keyword
The Conversion Rate by Keyword Id by Campaign by Keyword metric tracks the percentage of times a specific keyword resulted in a successful conversion within a particular campaign. This helps identify which keywords are driving the most conversions and allows for optimization of ad spend.
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Google Ads
Avg. CPC
Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.
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Google Ads
Avg. CPC by Keyword ID, Campaign and Keyword
The Avg. CPC by Keyword Id by Campaign by Keyword metric shows the average cost per click (CPC) for a specific keyword within a campaign. It helps to evaluate the effectiveness of keyword bidding strategies and optimize bids accordingly.
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Google Ads
Cost / Conversion by Campaign Group
Cost / Conversion by Campaign Group is a metric that calculates how much money is spent to acquire a single conversion across all campaigns within a specific group. It helps measure the efficiency of ad spend in generating desired actions.
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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