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Google Ads CTR by Campaign and Ad Group

CTR by Campaign by Ad Group is a performance metric that measures the click-through rate (CTR) of ads within specific ad groups in different campaigns. It provides insights into ad effectiveness and helps optimize campaigns for better ROI.

With Databox you can track all your metrics from various data sources in one place.

CTR by Campaign and Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR by Campaign and Ad Group"?
CTR by Campaign by Ad Group metric is a measurement of the number of clicks an ad receives per impression in a specific campaign and ad group. It helps to determine the effectiveness of an ad and the relevancy of the targeted keywords. A higher CTR indicates that the ad is relevant to the target audience and is likely to have a higher Quality Score, which can lead to a lower cost per click and a higher ad position. This metric helps to identify which ads and ad groups are performing well so that optimizations can be made to improve campaign performance.
Example: Campaign X has two ad groups with different ads. Ad group 1 has a CTR of 2% and Ad group 2 has a CTR of 5%. By analyzing CTR by Campaign by Ad Group, we can improve Ad group 1's performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Campaign and Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Campaign and Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Campaign and Ad Group on the Performance screen
  6. 6
    Get CTR by Campaign and Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Campaign and Ad Group
Google Ads integration with Databox Track CTR by Campaign and Ad Group from Google Ads in Databox GET STARTED

Google Ads CTR by Campaign and Ad Group included in Dashboard Templates 1

  • Live view

    Google Ads PPC Performance

    The AdWords PPC dashboard template gives a complete view of all the fundamental ad metrics, including cost-per-click, click-through rate and impressions.

    Google Ads

General

  • Description
    CTR by Campaign by Ad Group is a performance metric that measures the click-through rate (CTR) of ads within specific ad groups in different campaigns. It provides insights into ad effectiveness and helps optimize campaigns for better ROI.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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