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Appfigures Ad Campaign CTR

CTR (Click-Through Rate) measures the percentage of users who clicked on an ad out of the total number who viewed it. It helps evaluate ad effectiveness and indicates how well its resonating with the audience.

With Databox you can track all your metrics from various data sources in one place.

Ad Campaign CTR 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Campaign CTR"?
Ad Campaign Click-Through Rate (CTR) is a crucial metric that measures the efficiency of your ads and their relevance to the audience. It indicates the percentage of users who click on an ad after seeing it. A high CTR signifies that your ad resonates with the target audience, while a low CTR suggests that the ad needs improvement. By monitoring your ad campaign's CTR, you can fine-tune your targeting and ad content strategy to improve engagement, conversions, and overall ad performance.
Example: Example: By monitoring the Ad Campaign CTR metric, a mobile game developer discovered that their app's ads were not resonating with their target audience and adjusted their ad messaging and visuals to improve CTR, resulting in a significant increase in app installs.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Ad Campaign CTR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Campaign CTR using Databox, follow these steps:

  1. 1
    Connect Appfigures that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Campaign CTR on the Performance screen
  6. 6
    Get Ad Campaign CTR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Campaign CTR
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Appfigures integration with Databox Track Ad Campaign CTR from Appfigures in Databox GET STARTED

Appfigures Ad Campaign CTR included in Dashboard Templates 1

  • Live view

    Appfigures Ad Campaign Performance

    Use this free and customizable Ads Spend Performance Overview Dashboard Template to drill deep into your ad spending and have clear insight into how your ad campaigns are performing.

    Appfigures

General

  • Description
    CTR (Click-Through Rate) measures the percentage of users who clicked on an ad out of the total number who viewed it. It helps evaluate ad effectiveness and indicates how well its resonating with the audience.
  • Category
    Mobile App Analytics
  • Subcategory
    CTR

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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