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Google Ads View-Through Conversion by Campaign and Ad Group

The View-Through Conversion by Campaign by Ad Group metric measures the number of times a user saw an ad, didn't click on it, but later converted on the website. It helps to assess the value of display ads in terms of generating conversions.

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View-Through Conversion by Campaign and Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "View-Through Conversion by Campaign and Ad Group"?
The View-Through Conversion by Campaign by Ad Group metric measures the number of conversions that occur when a user sees, but does not necessarily click on, a display ad and later completes a conversion action. This metric can help advertisers determine which campaigns and ad groups are generating the most view-through conversions, allowing them to optimize their advertising strategy for maximum effectiveness.
Example: A shoe company ran display ads targeting users interested in running shoes. The campaign had a VTC rate of 30% in the "running shoes" ad group, indicating that 30% of users who saw the ad later converted on the website without clicking on the ad.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track View-Through Conversion by Campaign and Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track View-Through Conversion by Campaign and Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put View-Through Conversion by Campaign and Ad Group on the Performance screen
  6. 6
    Get View-Through Conversion by Campaign and Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of View-Through Conversion by Campaign and Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

Get instant insights into your top-performing metrics
Google Ads integration with Databox Track View-Through Conversion by Campaign and Ad Group from Google Ads in Databox GET STARTED

General

  • Description
    The View-Through Conversion by Campaign by Ad Group metric measures the number of times a user saw an ad, didn't click on it, but later converted on the website. It helps to assess the value of display ads in terms of generating conversions.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    0.00
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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