Gross App Sales Revenue is the total amount of money made by an app through all sales channels before any fees or expenses are deducted.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Gross App Sales Revenue using Databox, follow these steps:
Re-Downloads measures the number of times an app is downloaded again by a user who had previously downloaded and possibly uninstalled the same app.
In-App Purchases Revenue by Country metric measures how much revenue is generated from in-app purchases in each country where the app is available.
MRR by Country is a metric that shows the monthly recurring revenue generated from app sales in each country where your app is available.
Active Trials by Country in AppFigures shows the number of active trial users per country for a specific app.
The New Trials by Country metric in AppFigures measures the number of free trial conversions by country for a specific app or game.
Transitions out measures the number of times users leave your app or game and go to a different app or game after using yours.
Ad Campaign CPC (Cost per Click) is the average amount of money spent per click on an ad, calculated by dividing the total cost of the campaign by the number of clicks generated. It helps measure ad efficiency and inform future budgeting decisions.
Payment Revenue is the total amount of revenue earned through sales of your app or in-app purchases, after the app store's commission is deducted.