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CallRail Average Duration by Source

The Average Duration by Source metric measures the average length of time a call lasts, broken down by the source that drove the call (such as Google Ads or Facebook).

With Databox you can track all your metrics from various data sources in one place.

Average Duration by Source 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Duration by Source"?
The Average Duration by Source metric in CallRail calculates the average length of time that each call from a specific source lasts. It is a useful metric for analyzing the effectiveness of marketing campaigns and identifying which sources are generating high-quality, long-duration calls.
Example: Average Duration by Source can be used to determine if calls from a specific marketing channel are leading to longer conversations with customers, indicating higher intent or better targeting.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Duration by Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Duration by Source using Databox, follow these steps:

  1. 1
    Connect CallRail that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Duration by Source on the Performance screen
  6. 6
    Get Average Duration by Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Duration by Source
CallRail integration with Databox Track Average Duration by Source from CallRail in Databox GET STARTED

CallRail Average Duration by Source included in Dashboard Templates 1

  • Live view

    CallRail Source & Keyword Performance

    This dashboard measures source & keyword performance by comparing calls by first time callers, total calls and the average duration of all calls.

    CallRail

General

  • Description
    The Average Duration by Source metric measures the average length of time a call lasts, broken down by the source that drove the call (such as Google Ads or Facebook).
  • Category
    Help Desk
  • Subcategory
    Time
  • Date Added
    2017-09-13

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Duration
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

Track all of your key business metrics from one screen

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