The Sent by Email playbook metric tracks the number of chat invitations or links sent via email by the Drift playbook, helping to measure the effectiveness of email campaigns in driving chat engagement and conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Email Playbook using Databox, follow these steps:
Total Conversations is a metric that measures the number of chat or messaging interactions between customers and a brand or business on Drift's platform.
The Contacts metric in Drift tracks the number of unique people who have engaged with your chatbot or been contacted by a team member, providing insight into customer interactions.
Clicks by Chat Playbook is a metric that measures the number of clicks on suggested responses or actions within a chatbot conversation, indicating user engagement and effectiveness of the chatbot's pre-programmed responses.
The Opens by Email Playbook metric measures the number of times a visitor opens an email sent through the Drift email playbook feature. It lets you track the effectiveness of your email campaigns and identify opportunities for improvement.
The Clicks by Email Playbook metric measures the total number of clicks on links in marketing emails sent through the Drift platform.
The Unsubscriptions by Email Playbook metric measures the number of recipients who unsubscribe from your email marketing communications following the implementation of an email playbook.
The Clicks by Signature Playbook metric measures the number of clicks on CTA's in marketing emails that were sent using a specific email signature template.
Opens by Signature Playbook metric measures how many times signature playbooks were opened by website visitors, providing insight into the effectiveness of personalized messaging.