The Sent by Email playbook metric tracks the number of chat invitations or links sent via email by the Drift playbook, helping to measure the effectiveness of email campaigns in driving chat engagement and conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Sent by Email Playbook using Databox, follow these steps:
This dashboard tracks the traffic levels of visitors using chat for assistance, along with the overall performance of Drift Campaigns.
MTFR is the duration between a customer's initial message and the first human response. It measures how quickly a company engages with its customers.
The Opens by Email Playbook metric measures the number of times a visitor opens an email sent through the Drift email playbook feature. It lets you track the effectiveness of your email campaigns and identify opportunities for improvement.
Click % by Email Playbook is a measure of the percentage of email recipients who clicked on a specific CTA within your email playbook. It shows the effectiveness of your email strategy and helps optimize future campaigns.
Opens by Signature Playbook metric measures how many times signature playbooks were opened by website visitors, providing insight into the effectiveness of personalized messaging.
The Clicks by Email Playbook metric measures the total number of clicks on links in marketing emails sent through the Drift platform.
The Unsubscriptions by Email Playbook metric measures the number of recipients who unsubscribe from your email marketing communications following the implementation of an email playbook.
Click % by Signature Playbook measures the percentage of clicks on a particular signature playbook in comparison to the total number of plays it received. It helps to analyze the effectiveness of the signature playbook in driving clicks and optimizing it for better results.