Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Amount Spent by Campaign using Databox, follow these steps:
Use this Facebook Ads advanced report to share high-level and in-depth metrics of your Facebook Ads performance. Present an overview of key metrics like Impressions, CPC, Cost per Lead, ROAS, and more.
Analyze ad spend, conversions, ROAS, and more across Google, Facebook, and LinkedIn Ads. Built for CMOs, performance marketers, and growth teams to optimize campaign performance and maximize ROI.
The Reach by Campaign metric measures the number of unique people who have seen an ad in a particular campaign during a set time period.
Impressions by Campaign is a metric that measures how many times an ad was shown on Facebook or Instagram to its target audience. It shows the total number of times an ad was displayed, regardless of whether someone clicked on it or not. This metric is useful in evaluating the reach of a specific campaign and can help in optimizing the ad's targeting and creative elements to increase engagement.
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
The Post Comments by Ad Set metric shows the total number of comments left on a post promoted by a particular ad set. It helps measure engagement and the success of your ad set in generating conversations.
The Purchases by Ad Set metric measures the number of completed purchases attributed to a specific ad set in a Facebook Ads campaign.
Purchases by Ad is a Facebook Ads metric that counts the total number of purchases made by users who viewed or clicked on your ads and completed a purchase on your website or app.
The Ads to Cart Conversion Value is a metric that measures the total amount of revenue generated from purchases made by users who added items to their cart after clicking on your Facebook ad.
The Ads to Cart Conversion Value by Ad metric measures the total value of products added to the cart by people who clicked on your ads, helping you track the effectiveness of your ad campaigns in driving sales and revenue.