CTR (Link Click-Through Rate) by Campaign metric shows the number of clicks on your ad divided by the number of times the ad is shown, expressed as a percentage. It helps measure the performance of your ad campaign and determines the effectiveness of your targeting and messaging for driving clicks to your website.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR (Link Click-Through Rate) by Campaign using Databox, follow these steps:
Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
The CTR (All) by Campaign metric is a measure of the number of clicks an ad receives divided by the number of times it has been served, across all campaigns. It helps to identify the effectiveness of ad campaigns and aids in optimizing them for better performance.
This metric measures the number of clicks on the ad link leading to the website or landing page. It doesn't measure any other clicks on the ad.
Purchase ROAS by Ad Set metric shows the revenue generated from purchases divided by the cost of the ad set. It measures the effectiveness of ad sets in driving profitable sales and helps optimize campaigns for maximum return on ad spend.
Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.