Impressions by Campaign is a metric that measures how many times an ad was shown on Facebook or Instagram to its target audience. It shows the total number of times an ad was displayed, regardless of whether someone clicked on it or not. This metric is useful in evaluating the reach of a specific campaign and can help in optimizing the ad's targeting and creative elements to increase engagement.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Campaign using Databox, follow these steps:
The Facebook Ads, Google Ads & Google Analytics 4 template allows you to monitor your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.
Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.
Measure performance across key metrics like ad spend, clicks, conversions, and ROAS—powered by Facebook Ads data. Designed for CMOs, PPC experts, and Facebook Ads specialists to optimize results and scale impact.
CPM (Cost Per Thousand Impressions) is the cost that an advertiser pays per thousand ad impressions on a social media platform such as Facebook. It is an important metric that helps to measure the effectiveness of ad campaigns and their reach.
The CTR (All) by Campaign metric is a measure of the number of clicks an ad receives divided by the number of times it has been served, across all campaigns. It helps to identify the effectiveness of ad campaigns and aids in optimizing them for better performance.
CPC (All) is the average cost per click across all ad types, placements, and objectives in a Facebook Ads campaign. It shows how much an advertiser pays for each click on their ad.
A metric that shows the average cost per click (CPC) across all ad sets within a campaign. It helps measure the efficiency and effectiveness of a campaign's targeting and creative elements in driving clicks to a website or landing page.
CTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.
CTR (Link Click-Through Rate) by Ad Set is a Facebook Ads metric that measures the percentage of clicks on your ad links out of the total number of impressions. It helps advertisers understand the performance of their ad sets and optimize their campaigns for better click-through rates and conversions.
Post Shares by Ad is a metric that measures the number of times an ad was shared by users on Facebook. This metric can help evaluate the virality of an ad and its potential reach beyond the initial target audience.
Purchases by Ad is a Facebook Ads metric that counts the total number of purchases made by users who viewed or clicked on your ads and completed a purchase on your website or app.