The Active Users by Session Medium metric shows the number of unique users who have had at least one session on your website or app, broken down by the medium that brought them to your site (e.g. organic search, paid search, social media, etc.)
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Active Users by Session Medium using Databox, follow these steps:
The Sessions by Session Default Channel Group metric in Google Analytics 4 reports the number of sessions attributed to each default channel group, which categorizes traffic sources such as organic search, social media, paid search, and direct traffic.
This metric calculates the number of transactions made by unique purchasers, grouped by the source of the session that led to the transaction.
The number of distinct Users who visited your site or app during the specified Date Range split by New / Returning Users.
Average Purchase Revenue by Session Source shows the average revenue generated from each session, segmented by the source of the session. It helps to identify the most valuable sources of traffic for generating revenue.
Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.
The Event Count by Session Source metric measures the total number of events triggered by each source of user sessions, providing insights into which sources generate the most engagement.
Purchase Revenue is a metric that shows the total amount of revenue generated from online purchases made on a website or app.
The Total Users by Session Default Channel Group metric measures the total number of users who accessed a website or app during a specific period of time, grouped by their default channel such as organic search, social media, direct, referral, or paid search.