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Google Analytics 4 Items Purchased

The Items Purchased metric in Google Analytics 4 measures the total number of products or items purchased by users during a given time period. This metric helps businesses understand the popularity and performance of their products or inventory.

With Databox you can track all your metrics from various data sources in one place.

Items Purchased 2.190,879 Start tracking this metric
  • About
What is "Items Purchased"?
The Items Purchased metric in Google Analytics 4 measures the total number of items or products purchased during a particular session, transaction, or time frame. It provides insights into the effectiveness of your product offerings, pricing strategy, and marketing campaigns in driving sales. By tracking this metric, businesses can determine the most popular products and optimize their inventory accordingly. It can also be used to calculate the average order value and compare it with the cost of acquisition to maximize profits.
Example: Items Purchased metric can be used to understand which products are popular among customers and identify opportunities for cross-selling or upselling. For example, if a retail business sees a high number of purchases for a specific brand of shoes, they may choose to showcase related shoe accessories to those customers.
This metric has one or more equivalents:
WooCommerce integration with Databox Items Purchased (Legacy)

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Items Purchased in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Items Purchased using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Items Purchased on the Performance screen
  6. 6
    Get Items Purchased performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Items Purchased
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Items Purchased from Google Analytics 4 in Databox GET STARTED

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