ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Medium using Databox, follow these steps:
The Session Conversion Rate by Session Default Channel Group metric measures how often website sessions in different default channel groups lead to a conversion, such as a purchase or form submission.
The Transactions per Purchaser by Session Default Channel Group metric measures the average number of transactions made by a single purchaser within a session, broken down by the channel group that drove the session.
The Event Count per User by Session Source metric measures the average number of events triggered by each user, segmented by the source of the session. It helps to understand the engagement levels of users from different traffic sources.
The Views by Session Source metric in Google Analytics 4 measures the number of page views generated by each traffic source, including direct, organic search, social media, email, and referral traffic, within a single session.
The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.
The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.
Total revenue generated from all sessions grouped by default channel (organic, direct, referral, etc.).
The Total Users by Session Source metric indicates the number of unique users who have interacted with the website or app, grouped by the source of the session they arrived from.