The Average Purchase Revenue by Device Category metric shows the average revenue generated from a purchase made on a website, segmented by the type of device used to make the purchase, such as desktop, mobile, or tablet.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Purchase Revenue by Device Category using Databox, follow these steps:
The Sessions by Platform metric shows the number of sessions, or website visits, broken down by the device or platform used by the user (i.e. desktop, mobile, tablet).
The Sessions by Session Medium metric reports the number of sessions generated by each traffic medium, such as organic search, paid search, social media, or referral. It helps identify the most effective channels in driving website traffic and assists in optimizing marketing efforts.
The Average Purchase Revenue by Platform metric is a Google Analytics 4 metric that measures the average revenue generated by each purchase transaction on your website or app, broken down by the platform used by the customer to make the purchase.
The Average Purchase Revenue by Event metric in Google Analytics 4 calculates the average revenue generated per purchase event, giving insights into the effective revenue-generating events.
ARPPU by Event is a Google Analytics 4 metric that calculates the average revenue per paying user, specifically for the chosen event. It helps to measure the effectiveness of revenue-generating events and optimize them for higher returns.
Engagement Rate by Page Path is a metric in Google Analytics 4 that measures the amount of engagement (e.g. time on page, interactions) per page view, averaged across all pageviews for a given page path. It helps quantify the effectiveness of content on a particular page in driving user engagement.
The Event Value by Source metric in Google Analytics 4 measures the total value generated by events grouped by the source. It helps you identify which sources are driving the most valuable actions on your website or app.
The Key Events by Session Campaign metric in Google Analytics 4 measures the average number of key events triggered by users within a session, categorized by campaign sources. This helps track the effectiveness of different campaign sources in driving user engagement.