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Google Analytics 4 Event Value

The Event Value metric is a custom metric that can be assigned to events in Google Analytics 4. It allows you to assign a monetary value to specific user actions or events, giving you a more complete picture of the ROI of your marketing efforts.

With Databox you can track all your metrics from various data sources in one place.

Event Value 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Event Value"?
The Event Value metric in Google Analytics 4 allows you to assign a monetary value to a particular event. This can be useful in tracking the effectiveness of specific events, such as a signup or purchase, in generating revenue for your business. You can also use Event Value to calculate the ROI of different marketing campaigns or channels. The value can be a fixed amount or dynamically generated based on the user's behavior. The metric is displayed as a sum of all values assigned to the events in a given report.
Example: An online retailer wants to track the revenue generated by clicks on their featured products. They use the Event Value metric to assign a monetary value to each click event, allowing them to determine which featured products are driving the most revenue.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Event Value in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Event Value using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Event Value on the Performance screen
  6. 6
    Get Event Value performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Event Value
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Event Value from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Event Value metric is a custom metric that can be assigned to events in Google Analytics 4. It allows you to assign a monetary value to specific user actions or events, giving you a more complete picture of the ROI of your marketing efforts.
  • Category
    Website Analytics
  • Subcategory
    Events
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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