The Searches by Keyword metric in Google My Business shows the number of times your business listing has appeared on Google search results for a specific set of keywords or phrases searched by users within a given time period. This metric helps businesses to evaluate which keywords are driving the most visibility for their listing and optimize their GMB profile accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Searches by Keyword using Databox, follow these steps:
This report combines search, user data plus goals from Google Analytics on your business website and also phone calls / actions from Google My Business.
The Google My Business API is not returning any values via API for metric ‘Searches by Keyword’ when they are below the threshold value of 15 for any Keyword dimension. In Google My Business User Interface, such values will be displayed as ‘<15’, which means the value is below the given threshold. Databox will not show any values in such scenarios due to the API limitation. The same limitation applies to metric ‘Searches’.
The Interactions metric tracks the number of times customers interact with your business on Google, including website clicks, calls, direction requests, and photo views.
The Interactions by Type of Action metric tracks the types of actions taken by users on a Google My Business listing, such as website clicks, direction requests, and phone calls. This helps businesses understand which actions their customers are taking and adjust their strategy accordingly.
Views is a metric that represents the number of times your Google My Business listing has been viewed by users in a specific time period. It includes total views, searches, and map views, and can help businesses track their online visibility and potential customer engagement.
Views by Platform and Device is a metric that shows how many times your Google My Business listing was viewed on different devices like desktop, mobile or tablet and platforms like Google Maps or Search. This data can help you optimize your presence on each platform and device for better engagement and visibility.
The Phone Calls metric on Google My Business measures the number of calls that customers make to a business directly from its GMB listing. It helps businesses track the effectiveness of their GMB profile and assess their success in driving phone leads.
The Directions metric in GoogleMyBusiness shows the number of times people have requested directions to your business location. It helps you analyze the popularity of your business and the effectiveness of your listing in attracting potential customers.
The Bookings metric on Google My Business tracks the number of times customers have made reservations or appointments directly from your GMB listing. It is a crucial metric in measuring the effectiveness of your GMB profile in driving customer engagement and conversions.
The Average Rating metric is a summary of all the ratings gathered from customers for a business on Google My Business. It's displayed as a numerical average rating score from 1 to 5 stars.