The Average CPC (Cost Per Click) metric measures the average amount spent for each click on a LinkedInAds campaign, helping to gauge advertising efficiency and ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPC by Ad using Databox, follow these steps:
Average CPC is the average cost per click for your LinkedIn Ads campaign. It is calculated by dividing the total cost of the campaign by the number of clicks received.
Impressions on your ads that led to a conversion, split up by Campaign Groups.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaigns.
Total value generated by your conversions (value per conversion times conversions). Value can be defined when creating conversions, which is how much you consider each conversion is worth to you.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaign Groups.
Number of times a member opened a lead form.
Amount spent per lead collected.
Clicks on your ad that led to an event registration, split up by Ads.