Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaign Groups. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Leads (Email) by Campaign Group using Databox, follow these steps:
The Engagement by Campaign Group metric measures the level of audience interaction with ads within a specific campaign group on LinkedIn. It includes actions such as likes, comments, shares, and clicks.
Average CPC is the average cost per click for your LinkedIn Ads campaign. It is calculated by dividing the total cost of the campaign by the number of clicks received.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Clicks on your ads that led to a conversion.
Average amount spent on each conversion (total spent divided by conversions), split up by Ads.
Revenue generated for ad spend (total conversion value divided by amount spent).
Number of times a member opened a lead form, split up by Campaigns.
Clicks on your ad that led to an event registration, split up by Campaigns.