Engagement by Campaign measures the total interactions (clicks, likes, comments, shares) on ads within a campaign, indicating the level of audience engagement with the campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement by Campaign using Databox, follow these steps:
This dashboard shows a high-level overview of your Linkedin Ads Campaign performance so you can track ROI.
Use this LinkedIn Ads advanced report to share high-level and in-depth metrics of your LinkedIn Ad performance. Present key insights like conversions, clicks, CPC, and more.
Clicks by Ad is a LinkedIn Ads metric that measures the total number of clicks received by an individual ad on the platform. This metric provides insights into the performance and effectiveness of specific ads in driving user engagement and directing traffic to the desired landing page.
The Leads by Ad metric shows the number of leads generated by each individual ad campaign, allowing for better understanding of which ads are most effective at driving conversion.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaigns. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Clicks on your ads that led to a conversion, split up by Campaigns.
Impressions on your ads that led to a conversion, split up by Campaigns.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Ads.
Average amount spent on each conversion (total spent divided by conversions).
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaign Groups.