The estimated number of unique member accounts with at least one impression, split up by Campaigns.
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Spent by Ad is a metric in LinkedInAds that calculates the total amount of money spent on a specific ad campaign during a specified time period. It helps to track and manage ad expenses more efficiently.
Average CPM (cost per thousand impressions) is a key metric in LinkedInAds that measures the cost of displaying an ad to a thousand people. It varies based on targeting, bid, ad format, and competition.
The Daily Budget by Campaign metric is the amount of money allocated per day for a specific LinkedIn Ads campaign to ensure spending stays within a set budget.
The Bid by Campaign metric in LinkedInAds measures the maximum amount an advertiser is willing to pay for a click or impression on a specific campaign. This value determines auction eligibility and the likelihood of winning the bid.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaigns. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Ads. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Average amount spent on each conversion (total spent divided by conversions).
Total value generated by your conversions (value per conversion times conversions), split up by Ads.