Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaign Groups.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Return on Ad Spend by Campaign Group using Databox, follow these steps:
Average Dwell Time measures the average time viewers spend on your ad before scrolling or clicking.
Clicks by Ad is a LinkedIn Ads metric that measures the total number of clicks received by an individual ad on the platform. This metric provides insights into the performance and effectiveness of specific ads in driving user engagement and directing traffic to the desired landing page.
The Average CPC by Campaign metric in LinkedInAds measures the average cost per click for each individual campaign, helping advertisers evaluate which campaigns are the most cost-effective in terms of generating clicks and engagement from their target audience.
Average CPM (cost per thousand impressions) is a key metric in LinkedInAds that measures the cost of displaying an ad to a thousand people. It varies based on targeting, bid, ad format, and competition.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Ads.
Impressions on your ads that led to a conversion, split up by Campaigns.
Total value generated by your conversions (value per conversion times conversions), split up by Campaign Groups.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Ads.