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Mailchimp Total Unique Opens by Campaigns

Total Unique Opens by Campaigns metric measures the number of individual email recipients who opened a specific email campaign at least once. It provides insights into the effectiveness of your email content and subject line.

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Total Unique Opens by Campaigns 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Unique Opens by Campaigns"?
"Unique Opens by Campaigns" is a metric in Mailchimp that shows the number of unique subscribers who have viewed a particular email campaign. This means that if a subscriber opens an email multiple times, it will only count as one unique open. This metric is useful for evaluating the overall effectiveness of an email campaign and to see how engaged subscribers are with the content. It can also provide insight into the performance of different campaigns and help determine what resonates best with the target audience.
Example: The Unique Opens by Campaigns metric can be used to measure the effectiveness of a company's email marketing campaign by tracking the number of people who opened their emails.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Unique Opens by Campaigns in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Unique Opens by Campaigns using Databox, follow these steps:

  1. 1
    Connect Mailchimp that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Unique Opens by Campaigns on the Performance screen
  6. 6
    Get Total Unique Opens by Campaigns performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Unique Opens by Campaigns
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Mailchimp integration with Databox Track Total Unique Opens by Campaigns from Mailchimp in Databox GET STARTED

General

  • Description
    Total Unique Opens by Campaigns metric measures the number of individual email recipients who opened a specific email campaign at least once. It provides insights into the effectiveness of your email content and subject line.
  • Category
    Email
  • Date Added
    2015-04-28

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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