Matomo Actions

What Are Actions

Actions refer to specific interactions that visitors have with your website.

These interactions can encompass a wide range of activities, such as clicking on a link, downloading an ebook, submitting a form, watching a video, making a purchase, or any other measurable activity that you consider relevant to your website’s goals.

Actions help businesses understand how users are interacting with the website, which pages are performing well, and which areas may need improvement.

How to Increase the Number of Actions

Regardless of your industry or specific goals, increasing the number of actions users take on your website is always one of the main objectives for any online business.

If you’re successfully encouraging visitors to perform more actions, you directly enhance user engagement and boost website conversion rates.

Now, let’s check out a few effective strategies to help you maximize the number of actions users take on your website:

• Enable site search tracking to understand what users search for on your website: Site search tracking is a tool that allows you to gain insights into what your website visitors are specifically looking for. By analyzing the search queries that users make on your website, you can get valuable information about their intent, interests, and pain points.
• Use segments to analyze user behavior in specific groups: Segmentation allows you to divide your website visitors into different groups based on shared characteristics or behaviors. By creating segments, you can analyze user behavior for each group separately, gaining deeper insights into each cohort’s actions. You can segment your audience in a variety of ways, such as demographics (age, gender, location), traffic source (organic, paid, referral), behavior (new vs. returning visitors), and more.
• Use heat maps to understand how users interact with your website content: Heat maps are visual representations that display the areas of your website that receive the most user attention. They use color coding to highlight which sections of a webpage are “hot” (high engagement) and which are “cold” (low engagement). Analyzing heat maps is great for revealing critical user behavior patterns, such as what content users find most interesting, which CTAs are effective, and where users may be getting confused or frustrated.
• Implement event tracking to track user interactions with your website: Event tracking allows you to monitor specific user interactions on your website that might not generate a new page view. Events can include actions like clicking on a button, watching a video, downloading a file, submitting a form, or engaging with interactive elements. This gives you an idea of how users are engaging with these specific elements. For instance, you can determine which buttons are the most popular, which videos are being watched the longest, or which forms are being abandoned before completion.