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Microsoft Advertising CTR by Ad

CTR by Ad measures the click-through rate for each individual ad in a Bing Ads campaign. It helps identify high-performing and low-performing ads and aids in optimizing the campaign for better results.

With Databox you can track all your metrics from various data sources in one place.

CTR by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR by Ad"?
CTR by Ad is a metric that measures the effectiveness of an ad by calculating the ratio of the number of times an ad is clicked on to the number of times it is displayed (impressions). A high CTR is an indication of an effective ad because it means that the ad is attracting the attention and interest of its target audience. CTR by Ad helps advertisers assess the success of their ad campaigns and make informed decisions on ad optimization and targeting strategies.
Example: For a fitness apparel company, the CTR by Ad metric helps to identify which ad creative drives the most engagement and clicks, leading to increased website traffic and sales.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Ad using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Ad on the Performance screen
  6. 6
    Get CTR by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Ad
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Microsoft Advertising integration with Databox Track CTR by Ad from Microsoft Advertising in Databox GET STARTED

General

  • Description
    CTR by Ad measures the click-through rate for each individual ad in a Bing Ads campaign. It helps identify high-performing and low-performing ads and aids in optimizing the campaign for better results.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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