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Microsoft Advertising Quality Score by Campaign

Quality Score by Campaign is a metric that rates the relevance and quality of ads within a specific campaign, based on factors such as ad relevance, landing page experience, and expected click-through rate. Higher scores indicate better ad performance and can result in improved ad placement and lower costs.

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Quality Score by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Quality Score by Campaign"?
The Quality Score by Campaign is a metric that measures the relevance and quality of ads, keywords, and landing pages in a specific campaign. It ranges from 1 to 10, with higher scores indicating better quality and higher ad positions at lower costs. The Quality Score takes into account factors such as click-through rates, ad relevance, landing page experience, and historical performance to provide advertisers with insights into campaign optimization. Improving the Quality Score can increase the ad's visibility and lower the cost per click, leading to better return on investment for advertisers.
Example: Example: A campaign targeting low-quality keywords may have a low Quality Score, leading to higher CPCs and lower click-through rates, while a campaign focused on high-quality keywords may have a higher Quality Score, resulting in lower CPCs and higher click-through rates.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Quality Score by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Quality Score by Campaign using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Quality Score by Campaign on the Performance screen
  6. 6
    Get Quality Score by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Quality Score by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Microsoft Advertising integration with Databox Track Quality Score by Campaign from Microsoft Advertising in Databox GET STARTED

General

  • Description
    Quality Score by Campaign is a metric that rates the relevance and quality of ads within a specific campaign, based on factors such as ad relevance, landing page experience, and expected click-through rate. Higher scores indicate better ad performance and can result in improved ad placement and lower costs.
  • Category
    Advertising
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    10
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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