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Microsoft Advertising CTR by Ad Group

CTR by Ad Group is a metric that measures the ratio of clicks to impressions for each ad group. It helps to determine the performance of individual ad groups by indicating the effectiveness of their ads in attracting clicks from potential customers.

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CTR by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR by Ad Group"?
CTR by Ad Group is a metric that measures the click-through rate of ads within a specific ad group. It shows how often people who see your ad in that ad group end up clicking on it. This metric is used to track ad performance and identify which ad groups are generating higher or lower engagement rates, aiding advertisers in optimizing campaigns to maximize results. Higher CTRs indicate more relevant ads and effective targeting, while lower CTRs call for refining ad content or targeting criteria.
Example: If the CTR by ad group for a beauty products campaign shows that the hair care ad group has a higher CTR than the skincare ad group, then the beauty products company may want to invest more in the hair care campaign to increase conversions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Ad Group using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Ad Group on the Performance screen
  6. 6
    Get CTR by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Microsoft Advertising integration with Databox Track CTR by Ad Group from Microsoft Advertising in Databox GET STARTED

General

  • Description
    CTR by Ad Group is a metric that measures the ratio of clicks to impressions for each ad group. It helps to determine the performance of individual ad groups by indicating the effectiveness of their ads in attracting clicks from potential customers.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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