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Microsoft Advertising Impressions by Campaign

Impressions by Campaign is a metric that shows the number of times your ads were displayed to potential customers within a particular campaign. It provides insight into how frequently your ads are appearing to your target audience.

With Databox you can track all your metrics from various data sources in one place.

Impressions by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions by Campaign"?
Impressions by Campaign is a metric that shows the total number of times the ads belonging to a specific campaign have been displayed on search results pages or other partner sites within the network. Impressions represent the potential number of times your ad was seen by the target audience. This metric can be used to assess the reach of your campaign and measure its overall performance. A high number of impressions, however, doesn't necessarily translate into better results, as clicks and conversions ultimately determine the success of your campaign.
Example: A clothing brand uses Impressions by Campaign to measure how many times their ads are shown for particular collections like Fall/Winter or Spring/Summer to determine which campaigns are receiving the most visibility.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Campaign using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Campaign on the Performance screen
  6. 6
    Get Impressions by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Microsoft Advertising integration with Databox Track Impressions by Campaign from Microsoft Advertising in Databox GET STARTED

General

  • Description
    Impressions by Campaign is a metric that shows the number of times your ads were displayed to potential customers within a particular campaign. It provides insight into how frequently your ads are appearing to your target audience.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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