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Microsoft Advertising Return On Ad Spend

Return On Ad Spend (ROAS) is a metric that measures the amount of revenue generated by an ad campaign compared to the amount spent on it. It helps to determine the profitability of the campaign.

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Return On Ad Spend 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Return On Ad Spend"?
Return On Ad Spend (ROAS) is a metric used to measure the effectiveness of online advertising campaigns. It calculates the revenue generated by an advertising campaign in relation to the amount spent on it. In other words, it is the ratio of revenue generated by an advertising campaign to the cost of running that campaign. A higher ROAS indicates that more revenue is generated for every dollar spent on advertising, and therefore, the campaign is more effective and efficient. This metric is critical for businesses to evaluate which campaigns are driving the best results and where to allocate more of their advertising budget.
Example: A retailer spends $1000 on a campaign and earns $5000 in sales directly attributed to the campaign. The Return on Ad Spend is calculated to measure the effectiveness of the campaign.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Return On Ad Spend in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Return On Ad Spend using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Return On Ad Spend on the Performance screen
  6. 6
    Get Return On Ad Spend performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Return On Ad Spend
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Microsoft Advertising integration with Databox Track Return On Ad Spend from Microsoft Advertising in Databox GET STARTED

Microsoft Advertising Return On Ad Spend included in Dashboard Templates 1

  • Live view

    Microsoft Advertising Overview

    This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account

    Microsoft Advertising

General

  • Description
    Return On Ad Spend (ROAS) is a metric that measures the amount of revenue generated by an ad campaign compared to the amount spent on it. It helps to determine the profitability of the campaign.
  • Category
    Advertising
  • Subcategory
    ROAS
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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