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Outreach Email Delivery Overview
This template will provide you with greater visibility of your email delivery and engagement metrics.
Outreach
Opens
The Opens metric measures the number of times an email or newsletter has been opened by recipients, indicating their interest in the content and the effectiveness of the subject line and preview text.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Opens"?
The Opens metric refers to the number of times an email has been successfully opened by a recipient. This metric is used to measure the effectiveness of an email marketing campaign and can help in gauging the level of engagement and interest among the target audience. It is one of the key metrics for any outreach campaign as it can provide insights into the success of the subject line, messaging, and overall effectiveness of the email content. Overall, the Opens metric can help improve outreach strategies by allowing marketers to optimize their emails and improve engagement rates.
Example: The Opens metric can be used to track the success of a newsletter campaign by measuring how many recipients opened the email and engaged with its content.
This metric has one or more equivalents:
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Opens in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Opens using Databox, follow these steps:
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1Connect Outreach that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Opens on the Performance screen
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6Get Opens performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Opens
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Outreach Opens included in Dashboard Templates 1
General
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DescriptionThe Opens metric measures the number of times an email or newsletter has been opened by recipients, indicating their interest in the content and the effectiveness of the subject line and preview text.
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CategoryMarketing Automation
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SubcategoryOpens
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Date Added2019-01-10
Specification
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Metric Typecurrent
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DimensionalNo
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from now to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
Related Metrics
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Outreach
Unsubscribed Prospects
The Unsubscribed Prospects metric measures the number of people who have opted-out or unsubscribed from a marketing campaign or mailing list.
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Outreach
Scheduled Emails
Scheduled Emails metric tracks the number of emails that are composed and scheduled to be sent at a later time using an email marketing or CRM tool, usually in an outreach campaign to target a specific audience.
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Outreach
Replied Emails
The Replied Emails metric measures the number or percentage of emails sent that received a response from the recipient. It indicates the effectiveness of email outreach and the level of engagement with the target audience.
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Outreach
Bounces by Sequence
The Bounces by Sequence metric tracks the number of bounced email addresses for each automated email sequence, helping to identify areas in need of improvement.
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Outreach
Positive Replies by Sequence
Positive Replies by Sequence is a metric that measures the number of favorable responses received in a sequence of outreach efforts, indicating the effectiveness of the messaging strategy.
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Outreach
Opt Outs (Sequence)
The Opt Outs metric tracks the number of recipients who opt out of receiving further communication, often presented as a percentage. This helps measure the effectiveness and relevance of the outreach campaign.
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Outreach
Completed Tasks
The Completed Tasks metric measures the total number of outreach tasks that have been successfully executed and finished within a certain period of time.
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Outreach
Delivered Emails
Delivered Emails is a metric that refers to the number of emails successfully sent to a recipient's inbox and not bounced back. It's a key indicator of email outreach campaign success and can help optimize future outreach efforts.
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HQ: Boston, MA, USA
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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