Churned customers metric measures the number of customers who have canceled their subscription or stopped purchasing from your company during a given time period.
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Used to show a simple Metric or to draw attention to one key number.
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To track Churned Customers using Databox, follow these steps:
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The Downgraded Customers metric measures the number of customers who have moved to a lower pricing plan or cancelled their subscription in a given period, indicating a decrease in their overall value to the business.
Downgraded Recurring Revenue measures the reduction in monthly or annual recurring revenue (MRR/ARR) due to customers downgrading their subscription plans or packages.
The Churned Customers Delinquent metric measures the total revenue lost from past customers who left your subscription service and still owe payment.
Churned Recurring Revenue Voluntary measures the loss of revenue due to customer-initiated cancellations of their subscription or membership.
Net New MRR is a metric that measures the total amount of revenue generated from new customers minus the revenue lost from cancellations and downgrades.
Revenue Churn Delinquent Rate by Plan ID is a metric that calculates the percentage of revenue lost due to customers in specific plan IDs who have become delinquent and stopped paying for their subscriptions.
Upgrade Rate indicates the percentage of customers who upgrade to a higher tier or plan, measuring the effectiveness of pricing strategy and product value proposition.
The Plan Changed Recurring Revenue by Plan ID metric tracks the total recurring revenue gained or lost due to changes in customers' subscription plans, broken down by individual plan IDs.