Churned Recurring Revenue measures the revenue lost due to customers cancelling their subscriptions or not renewing. It helps track the impact of churn on your business.
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To track Churned Recurring Revenue using Databox, follow these steps:
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Future Churn MRR by Plan ID measures the predicted revenue loss due to churn for each subscription plan in the future.
The Reactivated Recurring Revenue by Plan ID metric measures the amount of recurring revenue generated from reactivated customers, broken down by different subscription plans.
Upgraded Customers metric calculates the number of customers who have moved to higher-value pricing plans or added more items to their existing plans, indicating increased revenue potential.
The Churned Customers Delinquent metric measures the total revenue lost from past customers who left your subscription service and still owe payment.
Converted Customers is the number of paying customers who converted from free trials or other conversion events to become paying subscribers during a specific time period.
Customer retention rate is the percentage of customers that return and continue to do business with a company. It is a measure of customer loyalty and satisfaction.
The Existing Customers by Plan ID metric provides insight into the distribution of your current customer base across different pricing tiers or plan levels.
SaaS Quick Ratio measures a companys ability to cover its short term expenses, excluding accounts receivable, through its cash and liquid assets.