The Downgraded Customers metric measures the number of customers who have moved to a lower pricing plan or cancelled their subscription in a given period, indicating a decrease in their overall value to the business.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Downgraded Customers using Databox, follow these steps:
Active Customers by Plan ID shows the number of customers who are currently subscribed to each of your plans, helping you track the popularity of different offerings and identify areas that require more sales or marketing attention.
Churned Recurring Revenue measures the revenue lost due to customers cancelling their subscriptions or not renewing. It helps track the impact of churn on your business.
Average Revenue Per User by Plan ID is a metric that shows the average amount of revenue generated per user for each plan in your subscription-based business.
Churned Recurring Revenue Voluntary measures the loss of revenue due to customer-initiated cancellations of their subscription or membership.
Converted Customers is the number of paying customers who converted from free trials or other conversion events to become paying subscribers during a specific time period.
This metric shows the total recurring revenue generated by each subscription plan, allowing you to analyze which plans are driving the most revenue and make informed pricing and marketing decisions.
The Customers Churn Delinquent Rate metric measures the percentage of customers who have churned and were also delinquent on their payment.