Measures monthly recurring revenue (MRR) generated from existing customers without factoring in any new sales or upgrades in a given time period, providing insight into the stability of the customer base.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Existing Recurring Revenue using Databox, follow these steps:
Active Customers by Plan ID shows the number of customers who are currently subscribed to each of your plans, helping you track the popularity of different offerings and identify areas that require more sales or marketing attention.
Downgraded Recurring Revenue measures the reduction in monthly or annual recurring revenue (MRR/ARR) due to customers downgrading their subscription plans or packages.
Future Churn MRR by Plan ID measures the predicted revenue loss due to churn for each subscription plan in the future.
The New Customers by Plan ID metric tracks the number of new customers who have subscribed to a particular plan. It helps identify which plans are popular among new customers and can aid in optimizing marketing strategies for future growth.
The Reactivated Recurring Revenue by Plan ID metric measures the amount of recurring revenue generated from reactivated customers, broken down by different subscription plans.
Churned Recurring Revenue Voluntary measures the loss of revenue due to customer-initiated cancellations of their subscription or membership.
Net New MRR is a metric that measures the total amount of revenue generated from new customers minus the revenue lost from cancellations and downgrades.
The Plan Change Rate by Plan ID metric measures the percentage of customers who switch from one subscription plan to another over a specific time period, based on the unique identifier assigned to each plan.