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SharpSpring Opportunities Lost (Campaign insights) by Campaign

Identification of missed potential in marketing campaigns through analysis of key metrics such as open rates, click-through rates, conversions, and customer acquisition cost. Allows for refinement of strategies to improve ROI and overall campaign performance.

With Databox you can track all your metrics from various data sources in one place.

Opportunities Lost (Campaign insights) by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Opportunities Lost (Campaign insights) by Campaign"?
The Opportunities Lost report in SharpSpring provides valuable insights into how well your campaigns are performing. By analyzing metrics such as email opens, clicks, website visits, and form submissions, you can identify which campaigns are driving the most revenue and which ones are underperforming. This report also highlights missed opportunities, such as leads who visited your website but didn't convert, providing you with a chance to develop new strategies to improve your conversion rates and ultimately generate more revenue. Overall, the Opportunities Lost report is a powerful tool for optimizing your campaigns and boosting your bottom line.
Example: A B2B technology company wants to determine which specific marketing campaign resulted in the most missed opportunities, leading to lost sales opportunities. They use the Opportunities Lost by Campaign metric to identify the underperforming campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Opportunities Lost (Campaign insights) by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Opportunities Lost (Campaign insights) by Campaign using Databox, follow these steps:

  1. 1
    Connect SharpSpring that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Opportunities Lost (Campaign insights) by Campaign on the Performance screen
  6. 6
    Get Opportunities Lost (Campaign insights) by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Opportunities Lost (Campaign insights) by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
SharpSpring integration with Databox Track Opportunities Lost (Campaign insights) by Campaign from SharpSpring in Databox GET STARTED

General

  • Description
    Identification of missed potential in marketing campaigns through analysis of key metrics such as open rates, click-through rates, conversions, and customer acquisition cost. Allows for refinement of strategies to improve ROI and overall campaign performance.
  • Category
    Marketing Automation
  • Subcategory
    Opportunities lost

Specification

  • Metric Type
    event
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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