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Snapchat Ads Average Screen Time by Ad Set

Average screen time by ad sets is a metric that shows the amount of time an average Snapchat user spent watching ads within a specific ad set. This metric helps advertisers understand how engaging their ads are and how much time audiences are willing to spend watching them.

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Average Screen Time by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Screen Time by Ad Set"?
The Average Screen Time by Ad Sets metric is a measure of how long users are engaging with content from specific ad sets on Snapchat. It tracks the average amount of time users spend viewing ads within a specific ad set. This metric is valuable in helping advertisers to understand the effectiveness of their ads on Snapchat and to identify which ad sets are resonating most with their target audience. By analyzing this metric, advertisers can refine their ad targeting to improve engagement and drive better ROI from their Snapchat advertising campaign.
Example: The Average Screen Time by Ad Sets metric can help determine which ad sets are receiving the most engagement on the platform, allowing advertisers to allocate their budgets more effectively.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Screen Time by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Screen Time by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Screen Time by Ad Set on the Performance screen
  6. 6
    Get Average Screen Time by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Screen Time by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Average Screen Time by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Average screen time by ad sets is a metric that shows the amount of time an average Snapchat user spent watching ads within a specific ad set. This metric helps advertisers understand how engaging their ads are and how much time audiences are willing to spend watching them.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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