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Snapchat Ads Total Frequency by Ads

Total Frequency by Ads is a SnapchatAds metric that measures the average number of times a specific ad has been seen by a user, taking into account the total number of times the ad has been served to all users. It helps assess the reach and effectiveness of an ad campaign.

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Total Frequency by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Frequency by Ads"?
The Total Frequency by Ads metric measures how many times an individual viewer has been served an ad across all campaigns within a specified time period. It provides insights into how frequently an audience has been exposed to an ad and helps advertisers optimize their targeting and messaging strategies to avoid overexposure and fatigue. The metric is calculated by dividing the total number of ad impressions served by the total number of unique viewers.
Example: The Total Frequency by Ads metric can be used to determine how many times a specific ad has been shown to a user over a set period. For example, a fashion brand may use this to ensure they're not showing the same ad too frequently, minimizing ad fatigue for their customers.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Frequency by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Frequency by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Frequency by Ads on the Performance screen
  6. 6
    Get Total Frequency by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Frequency by Ads
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Total Frequency by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Total Frequency by Ads is a SnapchatAds metric that measures the average number of times a specific ad has been seen by a user, taking into account the total number of times the ad has been served to all users. It helps assess the reach and effectiveness of an ad campaign.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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