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Snapchat Ads 15 Second Video Views by Ads

This metric measures the number of times a 15-second video ad has been viewed on Snapchat, indicating potential engagement and brand message exposure within a short time period.

With Databox you can track all your metrics from various data sources in one place.

15 Second Video Views by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "15 Second Video Views by Ads"?
15 Second Video Views by Ads is a SnapchatAds metric that measures the number of times a 15-second video ad has been viewed for at least 2 seconds on Snapchat. This metric is helpful in understanding the effectiveness of your ads as it indicates the number of times your ad has successfully captured the audience's attention, and how well it resonates with them. Higher the number of 15-second video views, the more successful your ad campaign has been in terms of engagement and possibly conversions.
Example: A fitness brand ran a 15-second video ad promoting their latest workout gear. The 15 Second Video Views by Ads metric allowed them to track how many users watched the video to completion, helping them measure the effectiveness of their ad in driving engagement and awareness among their target demographic.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track 15 Second Video Views by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track 15 Second Video Views by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put 15 Second Video Views by Ads on the Performance screen
  6. 6
    Get 15 Second Video Views by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of 15 Second Video Views by Ads
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track 15 Second Video Views by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    This metric measures the number of times a 15-second video ad has been viewed on Snapchat, indicating potential engagement and brand message exposure within a short time period.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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