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Snapchat Ads Video Plays at 25% by Ads

Video Plays at 25% by Ads metric measures the number of times a Snap Ad video was played for at least 25% of its total duration, indicating engagement with the ad content.

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Video Plays at 25% by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Plays at 25% by Ads"?
The Video Plays at 25% by Ads metric measures the number of times a video ad was played on Snapchat and at least 25% of the video was viewed by the user before either being skipped or played until the end. This metric is important because it indicates how engaging and captivating the ad content is, as users must have watched a significant portion of the video for it to be considered a view. Advertisers can use this metric to gauge the effectiveness of their ad creative in capturing and retaining viewers' attention, and to optimize their campaigns accordingly.
Example: A clothing brand creating a video ad on Snapchat can use Video Plays at 25% metric to measure how many viewers watched a quarter of their ad and optimize future campaigns to improve engagement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Plays at 25% by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 25% by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 25% by Ads on the Performance screen
  6. 6
    Get Video Plays at 25% by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 25% by Ads
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Video Plays at 25% by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Video Plays at 25% by Ads metric measures the number of times a Snap Ad video was played for at least 25% of its total duration, indicating engagement with the ad content.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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