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Snapchat Ads
Story Open Rate by Ads
The Story Open Rate by Ads metric is a measure of the percentage of users who viewed an ad within a Snapchat Story compared to the total number of users who opened the Story, indicating the effectiveness of the ad in capturing user attention.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Story Open Rate by Ads"?
The Story Open Rate by Ads is a metric used in Snapchat ads campaigns that measures the percentage of users who opened the first Snap of an ad story. This metric is important as it provides insights into the effectiveness of the ad in capturing users' attention and driving engagement. A high Story Open Rate indicates that users are interested in the ad and are willing to view the entire story, which in turn increases the chances of user conversion. Advertisers can use this metric to optimize their ad campaigns by analyzing the performance of different ad stories and making changes accordingly to improve the Story Open Rate.
Example: A food delivery company used the Story Open Rate by Ads metric to track the effectiveness of their Snapchat ad campaign promoting a limited-time free delivery offer. They saw a 20% increase in Story Open Rate by Ads compared to their previous campaign.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Story Open Rate by Ads in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Story Open Rate by Ads using Databox, follow these steps:
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1Connect Snapchat Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Story Open Rate by Ads on the Performance screen
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6Get Story Open Rate by Ads performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Story Open Rate by Ads
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Story Open Rate by Ads metric is a measure of the percentage of users who viewed an ad within a Snapchat Story compared to the total number of users who opened the Story, indicating the effectiveness of the ad in capturing user attention.
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CategoryAdvertising
Specification
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Metric Typegeneral
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DimensionalYes
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Maximum Value1
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPercentage
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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