Cost per Story Open is the cost incurred each time a user opens and views a Snapchat story ad. It is a measure of the efficiency of Snapchat ads in driving user engagement.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Story Open using Databox, follow these steps:
Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.
Paid Reach by Campaign measures the total number of unique users who viewed your ad at least once and were reached through paid advertising campaigns on Snapchat.
The 2 second video Views by Ads metric measures the number of times a video ad was viewed for at least 2 seconds on Snapchat. It helps advertisers understand the effectiveness of their ad in capturing user attention.
The Video Plays at 50% by Ads metric indicates the number of times a Snapchat ad's video has played up to the 50% mark of its total length. This provides insight into engagement and viewer retention for the ad.
The Story Opens by Campaign metric measures the number of times users have opened and viewed a particular advertising campaign's story.
Total Frequency by Ad Sets measures the average number of times a user has seen an ad set in a given time period, providing insights into ad saturation and potential audience fatigue.
Cost per Ad Views is the cost of showing an ad to a user on Snapchat. It is calculated by dividing the total cost of the ad campaign by the number of views the ad received.
The Story Open Rate by Ads metric is a measure of the percentage of users who viewed an ad within a Snapchat Story compared to the total number of users who opened the Story, indicating the effectiveness of the ad in capturing user attention.