Databox

Snapchat Ads Cost per Lead by Campaign

Cost per Lead by Campaign is a metric used in SnapchatAds that calculates the cost spent on acquiring a single lead from a specific campaign. It helps in measuring the effectiveness of the campaign and determining the ROI.

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Cost per Lead by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Lead by Campaign"?
Cost per Lead by Campaign is a metric used to measure the effectiveness of a SnapChatAd campaign in generating leads. It calculates the total cost of the campaign and divides it by the number of leads generated. This helps advertisers to understand the cost effectiveness of their campaign and make informed decisions about future advertising budgets. A low Cost per Lead by Campaign suggests a successful and efficient campaign.
Example: A fitness brand ran a SnapchatAds campaign promoting a new workout program. They compared the cost per lead across different ad creatives to identify the most effective campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Lead by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Lead by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Lead by Campaign on the Performance screen
  6. 6
    Get Cost per Lead by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Lead by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Cost per Lead by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    Cost per Lead by Campaign is a metric used in SnapchatAds that calculates the cost spent on acquiring a single lead from a specific campaign. It helps in measuring the effectiveness of the campaign and determining the ROI.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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