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Snapchat Ads Total Impressions by Ads

Total impressions by Ads metric is the total number of times an ad was viewed by users on Snapchat. It includes both unique and repeat views and helps advertisers measure the reach and visibility of their ad campaigns.

With Databox you can track all your metrics from various data sources in one place.

Total Impressions by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Impressions by Ads"?
The Total Impressions by Ads metric measures the number of times an ad was viewed by users on Snapchat. This includes both unique and repeat views. It is a key performance indicator for determining the reach of an ad campaign and can help advertisers optimize their targeting and creative strategy to maximize engagement and conversions. The metric can also provide insights into the effectiveness of different ad formats and placement options.
Example: A fashion brand running a SnapchatAds campaign wants to track how many times their ad was viewed by users. They use Total Impressions by Ads metric to assess the overall reach of their ad campaign and optimize their content accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Impressions by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Impressions by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Impressions by Ads on the Performance screen
  6. 6
    Get Total Impressions by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Impressions by Ads
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Snapchat Ads integration with Databox Track Total Impressions by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Total impressions by Ads metric is the total number of times an ad was viewed by users on Snapchat. It includes both unique and repeat views and helps advertisers measure the reach and visibility of their ad campaigns.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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