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Snapchat Ads Paid eCPM by Ads

Paid eCPM (effective cost per mille) by Ads is a metric that measures the revenue generated by a specific ad placement per thousand impressions, taking into account the total ad spend. It helps advertisers understand the profitability of their campaigns and optimize their ad placements for better performance.

With Databox you can track all your metrics from various data sources in one place.

Paid eCPM by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Paid eCPM by Ads"?
Paid eCPM by Ads is a metric used in SnapchatAds to measure the effective cost per thousand impressions of each individual ad. It calculates the total revenue generated by the ad campaign divided by the total number of impressions, and then multiplies that by 1000. This metric allows advertisers to evaluate the performance of their ads and make informed decisions on which ones yield the highest eCPM and thus profitability. A higher eCPM indicates that the ad is performing well, generating more revenue per impression.
Example: Paid eCPM by Ads: A beauty brand determines that their ads targeting females aged 18-24 have a higher eCPM compared to ads targeting females aged 25-34, so they allocate more budget towards the former.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Paid eCPM by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid eCPM by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid eCPM by Ads on the Performance screen
  6. 6
    Get Paid eCPM by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid eCPM by Ads
Snapchat Ads integration with Databox Track Paid eCPM by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Paid eCPM (effective cost per mille) by Ads is a metric that measures the revenue generated by a specific ad placement per thousand impressions, taking into account the total ad spend. It helps advertisers understand the profitability of their campaigns and optimize their ad placements for better performance.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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