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Snapchat Ads Video Plays at 75% by Ad Set

The Video Plays at 75% by Ad Sets metric tracks the number of times a video ad has been played at least 75% of its total length, segmented by ad sets. It shows the effectiveness of the ad in captivating the audience's attention and generating high engagement rates.

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Video Plays at 75% by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Plays at 75% by Ad Set"?
The Video Plays at 75% by Ad Sets metric measures the number of times a Snapchat ad video was played at least 75% of its total length, compared to the number of times the ad was served to a user (impressions). This metric gives insights into how engaging and impactful the ad is, as viewers who watch a significant portion of the video are more likely to remember the brand and take action. Advertisers can use this metric to optimize their ad creative and targeting to increase the likelihood of reaching their campaign goals.
Example: If a company is promoting a new product on Snapchat Ads, the Video Plays at 75% by Ad Sets metric can help them identify which Ad Sets are capturing the most attention from viewers and adjust their targeting and creative accordingly to improve overall performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Plays at 75% by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 75% by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 75% by Ad Set on the Performance screen
  6. 6
    Get Video Plays at 75% by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 75% by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Video Plays at 75% by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Video Plays at 75% by Ad Sets metric tracks the number of times a video ad has been played at least 75% of its total length, segmented by ad sets. It shows the effectiveness of the ad in captivating the audience's attention and generating high engagement rates.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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