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Snapchat Ads Leads by Ads

Leads by Ads is a metric in SnapchatAds that measures the number of people who have shown interest in a particular product or service through the ad campaign and provided their contact information for follow-up communication.

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Leads by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Leads by Ads"?
Leads by Ads is a metric in SnapchatAds that measures the number of people who have provided their contact information after interacting with an ad. This metric is essential for lead generation campaigns since it shows the effectiveness of an ad in capturing leads. Higher Leads by Ads indicate increased interest in a product or service, making it easier for marketers to follow up with potential customers. The metric is useful in measuring the return of investment (ROI) for SnapchatAds campaigns.
Example: A car dealership uses Leads by Ads to track how many people submitted their contact information after seeing their Snapchat ad for a new car promotion.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Leads by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Leads by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Leads by Ads on the Performance screen
  6. 6
    Get Leads by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Leads by Ads
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Leads by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Leads by Ads is a metric in SnapchatAds that measures the number of people who have shown interest in a particular product or service through the ad campaign and provided their contact information for follow-up communication.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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