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Snapchat Ads 2 second video Views

The 2 second video Views metric on Snapchat Ads measures the total number of times your ad's video was viewed for at least 2 seconds or more. It's a reliable indicator of ad engagement and helps track your ad's success.

With Databox you can track all your metrics from various data sources in one place.

2 second video Views 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "2 second video Views"?
The 2 second video Views metric measures the total number of times your Snapchat ad video was viewed for at least 2 seconds, which is considered a 'view' by Snapchat. It provides insight into how many people are engaging with your ad content and is particularly useful in measuring brand awareness. This metric helps advertisers assess the effectiveness of their video content and optimize their campaigns accordingly to achieve better engagement and results.
Example: A movie studio promoting a new trailer can use the 2 second video views metric to see how many people watched at least the first 2 seconds of the trailer and use that information to gauge audience interest and improve targeting for future ads.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track 2 second video Views in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track 2 second video Views using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put 2 second video Views on the Performance screen
  6. 6
    Get 2 second video Views performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of 2 second video Views
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Snapchat Ads integration with Databox Track 2 second video Views from Snapchat Ads in Databox GET STARTED

General

  • Description
    The 2 second video Views metric on Snapchat Ads measures the total number of times your ad's video was viewed for at least 2 seconds or more. It's a reliable indicator of ad engagement and helps track your ad's success.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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