Databox

Snapchat Ads Story Opens by Ad Set

Story Opens by Ad Sets metric measures the total number of times Snapchatters have opened your ad in a story after seeing it in the Discover tab or in Stories.

With Databox you can track all your metrics from various data sources in one place.

Story Opens by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Story Opens by Ad Set"?
The Story Opens by Ad Sets metric measures the number of times a specific ad set's story was viewed on Snapchat. This metric helps advertisers understand which ad sets are resonating with the target audience and driving engagement. It can be used to optimize future ad strategies, such as increasing ad spend on top-performing ad sets or adjusting targeting to better reach the intended audience. Overall, this metric provides valuable insights into the effectiveness of Snapchat ad campaigns.
Example: A fashion brand ran two ad sets targeting different age groups for their new collection. They used the Story Opens by Ad Sets metric to determine which age group had a higher engagement rate with their Snapchat ads.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Story Opens by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Story Opens by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Story Opens by Ad Set on the Performance screen
  6. 6
    Get Story Opens by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Story Opens by Ad Set
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Story Opens by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Story Opens by Ad Sets metric measures the total number of times Snapchatters have opened your ad in a story after seeing it in the Discover tab or in Stories.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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