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Snapchat Ads eCPSU by Ad Set

eCPSU by Ad Sets is a measure of the cost per swipe up for each individual ad set in a Snapchat campaign, indicating which sets are performing most efficiently.

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eCPSU by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "eCPSU by Ad Set"?
eCPSU by Ad Sets is a metric that helps Snapchat advertisers determine the effectiveness of their ad sets in terms of cost per swipe-up. It calculates the average cost per swipe-up for each ad set by dividing the total amount spent on the ad set by the number of swipe-ups it generated. This metric provides insights into which ad sets are driving the highest number of swipe-ups at the lowest cost, allowing advertisers to optimize their ad sets for better performance and cost-efficiency.
Example: The eCPSU by Ad Sets metric can be used to determine which ad sets are driving the highest return on investment for a specific digital campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track eCPSU by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track eCPSU by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put eCPSU by Ad Set on the Performance screen
  6. 6
    Get eCPSU by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of eCPSU by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track eCPSU by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    eCPSU by Ad Sets is a measure of the cost per swipe up for each individual ad set in a Snapchat campaign, indicating which sets are performing most efficiently.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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